As you can probably gather from the title of this post, I'm bringing you all a sneak preview of a limited edition make-up collection created by the band One Direction and distributed by the cosmetics company Markwins! This collection has yet to be released in Canada, (it will be available in the near future though!) but I believe as of August 25, 2014 you can find it in the United States at Macy's, Lord and Taylor, Dillard's just to name a few. Eventually the collection will be available worldwide. I was really interested in this particular campaign, because I haven't seen very many make-up lines created by Bands/Singers, they mostly come out with their own fragrances.
So what is this make-up collection you ask? "The Looks Collection" is a set of 3 limited edition tins that each contain 6 beauty/make-up items (it also comes with some stencils that you can use to decorate your tin or whatever else you wish) and they are all named after songs and albums by the band. The sets are: Midnight Memories, Take Me Home and Up All Night.
Each set is designed to create different types of looks: Rocker Girl, Girl Next Door, and Flirty Party Girl.
I received the Midnight Memories Kit (for the Rocker Girl look) which contains:
- Liquid Lights Glow Gloss in "Through the Dark"- A poppy coloured gloss that glows a bright red-orange under a UV light
- Cream Lipstick in "Best Song Ever"- A crimson red lipstick
- Eye Shadow Palette with 5 colours in the shades: "Little White Lies", "Don't Forget Where You Belong", "Half A Heart", "Strong", and "Midnight Memories" - A shimmery variety of grey's and pink
- "Little Black Dress" Volumizing Mascara in perfectly black
- Eye and Body Crayon in "Better Than Words"- A chubby black pencil
- Nail Polish in "Right Now"- A metallic grey colour
- A 5 piece stencil set
Lip gloss is on the left and lipstick is on the right. |
Going clockwise starting from the light almost white colour: "Little White Lies", "Don't Forget Where You Belong", "Half A Heart" , "Strong" and in the centre is "Midnight Memories" |
Left to right: "Little White Lies", "Don't Forget Where You Belong", "Half A Heart", "Strong", and "Midnight Memories." |
Eye and body pencil. |
I like the way the items are packaged in the keepsake tin, and I like the overall concept of the packaging of the items themselves, however I don't care much for the glossy black writing on the matte black background.. It makes it terribly hard to read. I like the variety of items you get, it really makes it easy to create an entire look with just one set. The colour scheme is cohesive, and definitely plays on the "Rocker Girl" look, with bold and smokey colours. As for the make up its self, I found each item to be very pigmented and of a fairly good quality. The eye shadows, lip gloss and nail polish all have glitter in them, which I personally like and I feel it adds flair to the whole "Rocker Girl" look. I'll have to try them out to gain a better opinion, but this was based off of my first impression when I swatched each colour on my arm. I didn't notice any kind of plastic or chemical smell to the make-up, which is definitely a plus! Over all I like this set and I'm very excited to test each item out! If you would like to look into The Looks Collection more, check out the Makeup by One Direction Facebook page!
Stay tuned for a special give away post sponsored by Brand Backer!
That's all for today lovelies!
xoxoxo
FTC: (I was sent these samples to try and blog about for free; however my opinion is my own, and I am not being paid in any way to tell you about this make-up collection.)
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